Creativity

Nike Spain: Burn It Off By Running - Boyfriend

Running will sort it out.

Published on Jan 25, 2012

Editor's Pick

Nike Run steps away from inspiring athletics and looks at real -world reasons to run in this Spanish campaign by agency Villar Rosas targeting younger people. The outdoor ads, which are running on the Madrid Underground, suggest running as an antidote to the problems that beset their age group. So, if they've got a problem, for example with their boyfriend, boss or parents, they should 'burn it off by running'.

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Credits

Date
Jan 25, 2012
Agency:
Villar-Rosas
Client:
Nike Spain
Creative Director:
Jon Lavin
Creative Director:
Oriol Villar
Art Director:
Nacho Ginestra
Copywriter:
Rodrigo Gonzalez
Art Director:
Xavi Mauri
Director:
Juan Badilla
Director:
Edu Rojo
Director:
Patricia Garcia
Production:
Dora Joker
Photographer:
Chus Anton
Rights:
Outdoor/Online

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