Creativity

Nike Sportswear: 1Love Brooklyn

Nike loves the five boroughs

Published on Aug 10, 2010

Editor's Pick

Nike Sportswear has created five mini-documentaries, each celebrating one one New York borough and one personality that represents it.

The video series is part of Sportwear's 1Love campaign, created around the Air Force 1 and basketball in New York, and including special editions of AF1s and a borough vs borough tournament, all leading up to the World Basketball Festival, August 12-15 in New York.

Representing Brooklyn is rapper, songwriter and producer Theophilus London.

The other docs feature rapper Corey Gunz from the Bronx; Format, a BMX streetwear group from Queens, rapper Miss Banks from Harlem, and Emilio Sparks from SI.

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About

Credits

Date
Aug 10, 2010
Client:
Nike

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