Nike Sportswear has created five mini-documentaries, each celebrating one one New York borough and one personality that represents it.
The video series is part of Sportwear's 1Love campaign, created around the Air Force 1 and basketball in New York, and including special editions of AF1s and a borough vs borough tournament, all leading up to the World Basketball Festival, August 12-15 in New York.
Representing Brooklyn is rapper, songwriter and producer Theophilus London.
The other docs feature rapper Corey Gunz from the Bronx; Format, a BMX streetwear group from Queens, rapper Miss Banks from Harlem, and Emilio Sparks from SI.
- Aug 10, 2010