Creativity

Nike Sportswear: Ice Cream Truck

We All Scream for Excusive Shoe Releases

Published on Aug 02, 2011

Editor's Pick

Nike does its part to break up the mid-summer heat by holding exclusive releases--from an ice cream truck. The Nike Sportswear "Always On" ice cream truck will be attending eight basketball events in New York City providing those in attendance with exclusive shoe releases, tees, stickers, shoelaces and actual ice cream. The blue truck is carrying items ranging from Nike Air Force 1 NYC Editions and Air Force 1 Hyperfuse to Spider-man ice cream and push pops. All ice cream is free to players and audience members.

Along with apparel and ice cream, Nike will be handing out "golden tickets for prizes" and encourage individuals to enter in their Twitter contest. At each stop the truck makes, Nike (@nikesportswear) will tweet a "fill in the blank" question and contestants can answer @21_Mercer (referring to the brand's flagship Soho Store) via the #alwayson hashtag. Three winners will be picked on the spot, and on August 20th, those winners will be entered into a raffle to win the grand prize of a bespoke appointment at the Soho flagship.

The Sportswear ice cream truck's trip began on June 24th and will come to an end on August 20th when the winners will be announced. See more details on the Nike Sportswear site.

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About

Credits

Date
Aug 02, 2011
Client:
Nike

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