Creativity

Nike Sportswear: Shingo Skate

Avant-garde theater director Robert Wilson created video portraits to run in Nike retail stores on large-screen, vertical

Published on Aug 18, 2008

Editor's Pick

Avant-garde theater director Robert Wilson created video portraits to run in Nike retail stores on large-screen, vertical displays this fall. The portraits, intended to inject the traditional two-dimensional portrait with the drama and nuance of film, depict Nike Sportswear clothing as well as BMX-rider Nigel Sylvester, skater Shingo Iwasaki (pictured) and dancer Sofia Boutella.

Bringing his lighting and characterization techniques from stage to screen, Wilson first explored the video portrait format with VOOM HD Networks, capturing a range of personas from celebrities like Brad Pitt to animals--the Nike portrait "Sofia Sitting" most closely resembles the style of this definitive series. The VOOM portraits are currently touring museums and gallery spaces internationally.

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About

Credits

Date
Aug 18, 2008
Client:
Director:
Robert Wilson
Producer:
Noah Khoshbin
Producer:
Matt Shattuck
Producer:
Chris Green
Production Company:
Dissident Industries
Production Company:
Creative Exchange Agency
Executive Producer:
Steven Pranica

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