Nike Sportswear: The Destroyer Burrito

A wearable feast

Published on Sep 13, 2010

Editor's Pick

AKQA combined social media and a mobile taco truck to promote Nike Sportswear's Varsity Destroyer jacket.

The agency teamed with a popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, packaged as a monster Destroyer Burrito.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Sep 13, 2010
Group Creative Director:
Neil Robinson
Associate Creative Director:
Huan Nghiem
Associate Creative Director:
Andre Le Masurier
Senior Copywriter:
Bob Hall
Senior Copywriter:
Vinit Patil
Senior Account Executive:
Tyler Vaught
Account Executive:
Antonio Pulido
Program Manager:
Sallie Lippe

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.