Nike Sportswear: The Destroyer Burrito

A wearable feast

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AKQA combined social media and a mobile taco truck to promote Nike Sportswear's Varsity Destroyer jacket.

The agency teamed with a popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, packaged as a monster Destroyer Burrito.

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About

Credits
Date
Sep 13, 2010
Agency:
AKQA
Client:
Nike
Group Creative Director:
Neil Robinson
Associate Creative Director:
Huan Nghiem
Associate Creative Director:
Andre Le Masurier
Senior Copywriter:
Bob Hall
Senior Copywriter:
Vinit Patil
Senior Account Executive:
Tyler Vaught
Account Executive:
Antonio Pulido
Program Manager:
Sallie Lippe
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