Creativity

Nike: Spotlight

Keep going.

Published on Nov 01, 2011

Editor's Pick

"Basketball never stops," tweeted LeBron James when the NBA lockout began. W+K Portland celebrate that with a big campaign and this spot, featuring James, Kevin Durant, rapper J. Cole, Coach K and lots of non-pro players -- all playing their game wherever they can. From the streets of Harlem to a tournament in Shanghai, the game never stops.

An accompanying Facebook page asks fans to demonstrate how basketball never stops for them, by tagging relevant photos, videos and tweets with #basketballneverstops.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 01, 2011
Agency:
Wieden + Kennedy Portland
Client:
Nike
GCD:
Alberto Ponte
Associate Producer:
Dale Nicholls
GCD:
Ryan O'Rourke
Copywriter:
Brandon Pierce
Art Director:
Aramis Israel
Director of Broadcast Production:
Ben Grylewicz
Producer:
Jen Dennis
Director of Business Affairs:
Amber Lavender
Prod. Co.:
Park Pictures
Director/DOP:
Lance Acord
Exec. Producer/Owner:
Jackie Kelman Bisbee
Exec. Producer/Head of Production:
Dinah Rodriguez
Exec. Producer:
Mary Ann Marino
Line Producer:
Aris McGarry
Editorial:
Rock Paper Scissors
Editor:
Carlos Arais
Editor:
Adam Pertofsky
Exec. Producer:
Carol Lynn Weaver
Post FX:
A52, LA
VFX Artist:
Patrick Murphy
Producer:
Scott Boyajan
Sound Designer:
Gus Koven
Sound:
Stimmung
Music Company:
Robot Repair
Composer:
Douglas Darnell

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.