Creativity

Nike: Spotlight

Keep going.

Published on Nov 01, 2011

Editor's Pick

"Basketball never stops," tweeted LeBron James when the NBA lockout began. W+K Portland celebrate that with a big campaign and this spot, featuring James, Kevin Durant, rapper J. Cole, Coach K and lots of non-pro players -- all playing their game wherever they can. From the streets of Harlem to a tournament in Shanghai, the game never stops.

An accompanying Facebook page asks fans to demonstrate how basketball never stops for them, by tagging relevant photos, videos and tweets with #basketballneverstops.

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Credits

Date
Nov 01, 2011
Agency:
Wieden + Kennedy Portland
Client:
Nike
Group Creative Director:
Alberto Ponte
Associate Producer:
Dale Nicholls
Group Creative Director:
Ryan O'Rourke
Copywriter:
Brandon Pierce
Art Director:
Aramis Israel
Director of Broadcast Production:
Ben Grylewicz
Producer:
Jen Dennis
Director of Business Affairs:
Amber Lavender
Production Company:
Park Pictures
Director/DOP:
Lance Acord
Exec. Producer/Owner:
Jackie Kelman Bisbee
Exec. Producer/Head of Production:
Dinah Rodriguez
Executive Producer:
Mary Ann Marino
Line Producer:
Aris McGarry
Editorial:
Rock Paper Scissors
Editor:
Carlos Arais
Editor:
Adam Pertofsky
Executive Producer:
Carol Lynn Weaver
Post Effects:
A52, LA
Visual Effects Artist:
Patrick Murphy
Producer:
Scott Boyajan
Sound Designer:
Gus Koven
Sound Director:
Stimmung
Music Company:
Robot Repair
Composer:
Douglas Darnell

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