Creativity

Nike: Suite 23

While he's been out of active playing duties for half a decade, Michael Jordan continues to wield his influence over the NBA, Nike and the sports world in general with his ongoing Jumpman brand of apparel and footwear.

Published on Feb 20, 2008

Editor's Pick

While he's been out of active playing duties for half a decade, Michael Jordan continues to wield his influence over the NBA, Nike and the sports world in general with his ongoing Jumpman brand of apparel and footwear.

With his iconic logo in tow, #23 is promoting his new Jumpman XX3 shoe line with the help of some of the NBA's new blood including Chris Paul and Carmelo Anthony. Fans and sneaker enthusiasts can hang with MJ and the gang in a rotating digital luxury suite, created by North American agency Blast Radius, where they can enjoy loads of content.

By clicking and dragging your mouse up, down, left or right, you can enter different zones; the design room explaining the shoe line, gallery spaces featuring video interviews with NBA stars, a screening room that digs into their personalities and of course, a master suite dedicated entirely to Jordan himself. Here, he explains the philosophies and concepts behind Jumpman XX3, touts its sustainability and environmentally friendly design and illuminates why he chose his legendary jersey number.

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About

Credits

Date
Feb 20, 2008
Client:
Agency:
Blast Radius

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