Creativity

Nike: Supersonic

Nike's aiming to prove the symbiotic relationship between social networking and branding with its new "Supersonic" destination on MySpace. Designed by AKQA London, the site is ultimately promoting a 1K race set to t

Published on Oct 09, 2007

Editor's Pick

Nike's aiming to prove the symbiotic relationship between social networking and branding with its new "Supersonic" destination on MySpace. Designed by AKQA London, the site is ultimately promoting a 1K race set to take place in the U.K. capital on November 17th.

With 3,000 tickets up for grabs, interested participants must first enter a series of four speed trials taking place from October 12th through November 3rd, with the fastest thousand making it through, each earning two guest passes to the 17th event. Each of the trials promises celebs, top U.K. live acts including DJs and a smattering of Nike goodies. The MySpace page urges you to "know fast" by inviting friends to participate, and if they place in the coveted 1,000 as well, they also win two guest tickets to the event. While set up in familiar MySpace template, the site's purple-coated design is enhanced by a brief video introduction featuring rays of neon racing though the streets, bridges and subterranean avenues of London.

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About

Credits

Date
Oct 09, 2007
Client:
Agency:
AKQA London
Art Director:
Duane Evans
Copywriter:
Nick Bailey
Motion Graphics:
Greg Mullen
Motion Graphics:
Alex Wills
Motion Graphics:
Jim Birchenough
Designer:
Rodrigo Sobral
Agency Producer:
Emily Bull
Technology:
Stuart George
Technology:
Chris Ward
Technology:
Jez Brewster
Technology:
Robert Gilks
Technology:
Tim Penton
Technology:
Ben Brook
Technology:
Seb Rousseau
Creative Development:
Joakim Calgren
Creative Development:
James Hay
User Experience:
Ella Norton
User Experience:
Brooke McPherson
Executive Creative Director:
Daniel Bonner

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