Creativity

Nike Pays Tribute to F.C. Barcelona in a Spot Mimicking the City's Design

Wally Pfister Directs Film by W&K Amsterdam Celebrating 20 Year Sponsorship

By Alexandra Jardine. Published on Mar 12, 2018

Editor's Pick

Nike pays tribute both to F.C. Barcelona soccer club and its home city in a film celebrating its 20th anniversary as a sponsor.

A film by Wieden & Kennedy Amsterdam, directed by the cinematographer Wally Pfister ("Inception,") features some of the legendary names in the club's history, including current players Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas as well as greats Carles Puyol, Ronaldinho, Pep Guardiola and the late Johan Cruyff.

But what's truly unusual about the film is the way it celebrates the city's layout, built in the mid-19th century by urban planner Ildefons Cerdà, using a grid visual style.

It was also made with the help of many natives of Barcelona. There are 20 real-life fans playing extras in the film including 78-year-old Carles Tarrida; the music is an original score performed for the film by traditional Catalan percussionists Kaboom and features Barcelona native and Latino Grammy nominee Rosalía; the voiceover is by actor Carles Francino, born in the city, and other famous Catalans appear in the spot, including skateboarder Pedro Attenborough and BMX rider Malcom de Blas.

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Credits

Date
Mar 12, 2018
Agency:
Wieden & Kennedy Amsterdam
Client:
Nike
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Craig Williams
Creative Director:
Evgeny Primachenko
Art Director:
Ignasi Tudela Calafell
Copywriter:
Jake Barnes
Catalan Copywriter:
Ferran López
Head of Broadcast Production:
Joe Togneri
Senior Producer:
Jaime Tan
Assistant Producer:
Khalid el Khouani
Planning Director:
Stephane Missier
Communications Planning Director:
Hillary Heath
Group Account Director:
Kathryn Addo
Group Account Director:
Alyssa Ramsey
Account Director:
Amber Martin
Account Manager:
Molly Rugg
Project Manager:
Loes Poot
Business Affairs:
Akvilina Jaskunaite
Business Affairs:
Belen Jerez
Business Affairs:
Michael Graves
Production Company:
RESET CONTENT
Director:
Wally Pfister
Director of Photography:
Wally Pfister
Producer:
Bart Lipton
Executive Producer:
Deannie O'Neil
Managing Director:
Dave Morrison
Editing Company:
Final Cut London
Editor:
Ryan Beck
Editor:
Rick Russell
Audio Post:
Grand Central Recording Studios
Sound Designer/Mixer:
Raja Sehgal
Sound Designer/Mixer:
Aaron Taffel
Sound Designer/Mixer:
Gary Turnbull
Additional Voice Recordings:
Wave Studios Amsterdam
Sound Engineer:
Alex Nicholls-Lee
Sound Engineer:
Juan Pablo Thummler
Artist:
Philip Kay
TItle Design:
The Beat Of Our Drum
Music Company:
Woodwork Music
Music Producer:
Andrew Oskwarek
Post Production:
Glassworks
Lead Flame Artist:
Kyle Obley
Flame Artist:
Alex Pattinson
Flame Artist:
Angus Wilson
Nuke:
Justin Baker
3D Lead:
Tim Bolland
3D Artist:
Bjorn Klaassen
3D Artist:
Mars Dolschon
3D Artist:
Daniel Sidi
3D Artist:
Norbert Kiehne
3D Artist:
Gunter Freese
3D Artist:
Callum Austin
Colorist:
Daniel De Vue
Senior Producer:
Lauren Loftus
Head of Production:
Anya Kruzmetra

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