Nike: The Film Room

School them, green screen style.

Published on Jun 21, 2011

Editor's Pick

R/GA helped bring signature b-ball moves to the next generation of athletes with The Film Room. Players tried out their moves in the room, where they were filmed against a green screen. Later, a custom built program analyzed their moves and kids then received a poster personalized Nike poster in which they were the star.

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Jun 21, 2011
R/GA New York

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