To Risk or Not to Risk? Nike's 'The Last Game' Pits Football Clones Against Ronaldo

W+K and Passion Launch Ambitious Animated World Cup Film

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Nike pulls out all the stops for the World Cup in this animated film that shows the benefits of risk-taking. Created by Wieden & Kennedy Portland and directed by Jon Saunders via Passion, "The Last Game" is about a future where risk-taking players are taken off the field in favor of staider, dependable "clones." This is thanks to The Scientist at Perfect Inc., a fictional football conglomerate that strips the game of risk -- and therefore, beauty. He hates the moves of players like Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. (He says for example, that Mr. Ibrahimovic's overhead kicks have a 76% chance of missing the target.)

But the "originals," the players led by Brazilian legend Ronaldo, decide to fight back, and challenge the clones to a last game -- one that will decide what shape the future of football takes.

"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold, " Nike Chief Marketing Officer Davide Grasso said in a statement. "Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar."

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About

Credits
Date
Jun 09, 2014
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O Rourke
Digital Director:
Dan Viens
Copywriter:
Alberto Ponte
Art Director:
Ryan O Rourke
Global Executive Producer:
Matt Hunnicutt
Agency Senior Producer:
Erika Madison
Production Assistant:
Julie Gursha
Head of Production:
Ben Grylewicz
Business Affairs Manager:
Karen Crossley
Project Manager:
Jordan Schroeder
Exec. Creative Director:
Joe Staples
Exec. Client Director:
Susan Hoffman
Production Company:
Passion
Director:
Jon Saunders
Writer:
Jon Saunders
Writer:
James Russell
Writer:
Kevin Cecil
Writer:
Steven Hall
Writer:
Lucy Guy
Story Development Team:
Andrew Ruhemann
Story Development Team:
Pete Candeland
Story Development Team:
Alex Webster
Story Development Team:
Brendan Houghton
Story Development Team:
Ryan Goodwin-Smith
Additional Story Assistance:
Daniel Emmerson
Additional Story Assistance:
Simon Griffin
Additional Story Assistance:
Lee Hempstock
Additional Story Assistance:
Rob Sprackling
Additional Story Assistance:
John Smith
Development Creative Director:
Pete Candeland
Exec. Producer:
Andrew Ruhemann
Exec. Producer:
Alex Webster
Head of Production:
Anna Lord
Producer:
Ryan Goodwin-Smith
Line Producer:
Adriana Piasek-Wanski
Production Coordinator:
Anna Cunnington
Production Coordinator:
Kate Goodwin
Production Assistant:
Becky Perryman
VO Casting Director:
Claudia Hesse
VO Casting Director:
Hannah Simons
Scientist:
Jonathan Oliver
Neymar:
Bruno Garcez
Iniesta:
Andres Williams
Zlatan:
Adam Shaw
Rooney:
Neil Fitzmaurice
David Luiz:
Mauricio Brandes
Tim Howard:
Tom Clarke Hill
Cristiano Ronaldo:
Hugo Nicolau
TV News Anchor:
Victoria Lesiw
Fenomeno:
Rhasaan Orange
Commentator 1:
Jonathan Clays
Commentator 2:
Tony Lockwood
Commentator 3:
John Roder
Commentator 4:
Bill Leslie
Hindi Newscaster VO:
Sanghamitra Mandal
Mandarin Newscaster VO:
Sun Ye
Spanish Newscaster VO:
Alberto de Matteis
Animation Director:
Mark Waring
Football Choreography Consultant:
Andy Ansah
Head of CG:
Jason Nicholas
VFX Supervisor:
Neil Riley
CG Supervisor:
Cesar Nunes
CG Coordination:
Suzanne Forward
CG Coordination:
Derek Walsh
CG Coordination:
Amelie Zilliox
CG Coordination:
Mark Harper
Additional Coordination:
Carine Buncsi
Art Direction:
Painting Practice Ltd
Art Direction:
Cesar Nunes
Character Design:
Jon Saunders
Character Design:
Alex Huguet
Character Design:
Gillian Reid
Character Design:
Leeroy Vanilla
Character Design:
Dan Lambert
Production Designer:
Dan May
Concept Art:
Painting Practice Ltd
Concept Art:
Daniel Cacouault
Concept Art:
John Park
Concept Art:
Thomas Scholes
CG Design Development:
Jake Slutsky
Storyboards:
Brendan Houghton
Storyboards:
Yohann Auroux
Previz Lead:
Xavier Zahra
Previz Lead:
Richard Perry
Previz:
Mark Brown
Previz:
Paul Cousins
Previz:
Emiliano Nanfaro
Previz:
Stephen Harrison
Previz:
Daniel Adams
Editorial:
Whitehouse Post
Editor:
Paul La Calandra
Assistant Editor:
Joe Petruccio
Executive Producer:
Lisa Kenrick
EP NY:
Lauren Hertzberg
Producer:
Nick Crane
Editing:
Victoria Lesiw
Additional Edit:
Anne Monnehay
Additional Edit:
Tim King
Layout:
Daniel Adams
Layout:
Remi Cauquil
Layout:
Anthony Martin
Character Modelling Supervisor:
Alex Huguet
Character Modelling:
Mattias Bjurstrom
Character Modelling:
Tom Bryant
Character Modelling:
Dan Fine
Character Modelling:
Julia Friedl
Character Modelling:
Craig Maden
Character Modelling:
Abner Marin
Character Modelling:
Angel Navarro
Character Modelling:
Alex Stratulat
Environments Modelling Supervisor:
Ian Brown
Environment Modelling:
Zahra Al-Naib
Environment Modelling:
Florence Ciuccoli
Environment Modelling:
Guillaume Fuentes
Environment Modelling:
Jacob Gonzalez
Environment Modelling:
Juan Carlos Gracia
Environment Modelling:
Francois Mancone
Environment Modelling:
Paco Rocha
Environment Modelling:
Florent Rousseau
Environment Modelling:
Vladimir Venkov
Environment Modelling:
Sarah Zaher
Texturing:
Ellie Bond
Texturing:
Amanda Bone
Texturing:
Katreena Bowell
Texturing:
Claudia Carvalho
Texturing:
Eva De Prado
Texturing:
David Domingo Jimenez
Texturing:
Lesley Rooney
Texturing:
Grace Stephens
Rigging:
Andrew Butler
Rigging:
Chris Dawson
Rigging:
Morgan Evans
Rigging:
Maarten Heinstra
Rigging:
Maickel Pasta
Rigging:
Georg Schneider
Animation Lead:
Conor Ryan
Animation:
Magali Barbe
Animation:
Antoine Bourruel
Animation:
Cath Brooks
Animation:
Wesley Coman
Animation:
Catherine Elvidge
Animation:
Rhiannon Evans
Animation:
Aldo Gagliardi
Animation:
Alex Grigg
Animation:
Annie Habermehl
Animation:
Rimelle Khayat
Animation:
Boris Kossmehl
Animation:
Karin Mattsson
Animation:
Daniel Meitin
Animation:
Florian Mounie
Animation:
Nora OSullivan
Animation:
Garrick Rawlingson
Animation:
Alvaro Martin Saez de Parayuelo
Animation:
David Sigrist
Animation:
Milian Topsy
Animation:
Rodrigo Torres
Animation:
Marie Vorhoeven
Animation:
Chris Welsby
Animation:
Steven White
Animation:
Darren Walsh –Magpie
FX Supervisor:
Jamie Franks
FX:
Sam Swift-Glasman
FX:
Junaid Syed
FX:
Dan Warder
FX:
Ariele Podrieder Lenzi
FX:
Antonios Defteraios
FX:
Will Fife
FX:
Jayson King
FX:
Colin Perret
FX:
Michael Sofoluke
Hair:
Chema Del Fresno
Hair:
Kwai Ip
Crowd:
Jonny Grew
L&R Lead:
Christian Mills
L&R Lead:
Arnoud Machtou
Lighting & Rendering:
Howard Bell
Lighting & Rendering:
Yohan Cohen
Lighting & Rendering:
Jacob Gonzalez
Lighting & Rendering:
Patrick Krafft
Lighting & Rendering:
Sebastian Mayer
Lighting & Rendering:
Richard Moss
Lighting & Rendering:
Camille Perrin
Lighting & Rendering:
Francois Pons
Lighting & Rendering:
Paco Rocha
Compositing:
Svilen Aynadzhiev
Compositing:
Pavan Balagam
Compositing:
Andre Bittencourt
Compositing:
David Lea
Compositing:
Manuel Perez
Compositing:
Julien Record
Compositing:
Valeria Romano
Compositing:
Johnny Still
Compositing:
Alex Swann
Graphics:
Stehane Coedel
Graphics:
Giles Dill
Original 2D Design:
ilovedust
CG Designer:
Sam Mason
CG Designer:
Jon Saunders
Producer:
Eve Strickman (Passion NY)
Animation:
Wieden+Kennedy Motion
Lead Concept Artist/Matte Painter:
Rafael Martin
Coronel 3D Matte Artist/Lead:
Graeme McDougal
Matte Painter/Concept Artist:
Antoine Birot
Matte Painter/Concept Artist:
Nicolas Loudot
Matte Painter/Concept Artist:
Tristan Menard
Matte Painter/Concept Artist:
Carlos Nieto
Junior Matte Painter:
Noemie Cauvin
Concept Artist:
Justin C Hutchinson-Chatburn
Concept Artist:
Mike Shorten
Concept Artist:
Alex Fort
Concept Artist:
Xavier Ren
3D Artist:
Matt Hotchkiss
Coordinator:
Dora Sarkozi
Graphic Design:
Gemma Kingsley
Graphic Design:
Erica McEwan
Junior Artist:
Rodolphe Parfait
Choreographer:
Andy Ansah
Choreographer:
Tyson White
Project Manager:
Tyler Blake
Live Producer:
Gerri McCarthy
DOP:
Marek Wesolowski
SOP:
Ronaldas Buozis
Focus Puller:
Ralph Messer
Runner:
Josh Feder
Runner:
Jonah Sugden
DIT:
Nuria Perez
Football Performer:
Mat Mitchel-King
Football Performer:
Louie Theophanous
Football Performer:
Anthony Cock
Football Performer:
Chris Piper
Football Performer:
Joseph Holland
Football Performer:
Aaron Clarke
Football Performer:
Isa Hussain
Football Performer:
Joel Ledgister
Passion Producer:
Lottie Hope
Mocap Producer:
Phil Stilgoe
Mocap Supervisor:
Stuart Haskayne
Mocap Post Supervisor:
Joe Ells
Mocap Production Coordinator:
Iain Silvester
Sr Mocap Technician:
Matt Parker
Mocap Technician:
Ross Richards
Mocap Technician:
David Bushen
Mocap Production Asst:
Mimi Dulake
Mocap Tracking Manager:
Goran Dimitrijevic
Mocap Sr Tracker:
Igor Kovacevic
Mocap Tracker:
Jelena Mitrovic
Mocap Tracker:
Zoran Muncan
Mocap Tracker:
Nenad Milosavljevic
Mocap Tracker:
Milos Knezevic
Sound Design:
750mph
Sound Designer & Mix Engineer:
Sam Ashwell
Audio Producer:
Sam Robinson
Additional Engineering:
Phil Bolland
TX:
Mike Bovill
TX:
Gerda Aleksandraviciute
TX:
Jeff Smith
Passion Pipeline TD:
Sajjad Amjad
Passion Pipeline TD:
Julian Hodgson
IT Manager:
Daffer Al-Faiadh
IT Engineer:
Mani Singh
IT Engineer:
Ilkan Ozturk
IT Assistant:
Alex Pittas
Runner:
Kingsley Bailey
Runner:
Fern Buckenham
Runner:
Edward Bulmer
Runner:
Linus Carlson
Runner:
Fionn Guilfoyle
Runner:
Raymond Hemson
Runner:
Rishi Hindocha
Runner:
Isabella Miroux
Runner:
Shane Noonan
Runner:
Alex Pittas
Runner:
Phoebe Platman
Runner:
Sophia Simenski
Runner:
Paige Sullivan
Runner:
Zachary Towlen
Runner:
Phoebe Young
Editorial Company:
Joint Editorial
Editor:
Peter Wiedensmith
Post Producer:
Ryan Shanholtzer
Post Producer:
Alex Thiesen
Music Editor:
Nicholas Davis
Lead Assistant Editor:
Eric Hill
Assistant Editor:
Alyssa Coates
Post Executive Producer:
Patty Brebner
Finishing:
Glassworks
Colourist:
Duncan Russell
Smoke Artist:
Aleks Ugarow
Executive Producer:
Misha Stanford-Harris
Titles/Graphics:
WK Motion/ WK Studio
Music Company:
Walker
Composer:
Judson Crane
Executive Producer:
Sara Matarazzo
Music Coordinator:
Abbey Hickman
Licensed Track:
Miss Alissa, Eagles of Death Metal
Sound + Mix Company:
750mph
Sound Designer/ Mixer:
Sam Ashwell
Executive Producer:
Sam Robinson

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