Nike: Throwdown

Show us your best moves

Published on

Editor's Pick

Nike celebrates the achievements of everyday athletes and aims to inspire movement in a spot for Nike FREE, its running and training shoes that promote natural movement.

The ad depicts a series of 'athletes', who range from breakdancers, to marathon runners to a little girl performing a cartwheel in her backyard. They challenge friends and team-mates in a friendly 'sport off', with each executing his or her best move. A 30 second version featuring all-female athletes will also air.

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About

Credits
Date
Feb 08, 2011
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Ryan O'Rourke
Creative Director:
Alberto Ponte
Copywriter:
Dylan Lee
Art Director:
Stuart Brown
Producer:
Jen Dennis
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
RSA
Director:
Jake Scott
Executive Producer:
Tracie Norfleet
Line Producer:
Casper Delaney
Line Producer:
Michele Abbott
Director of Photography:
Trent Opaloch
Editorial Company:
Spot Welders
Editor:
Brad Waskewich
Post Producer:
Carolina Wallace
Post Executive Producer:
David Glean
VFX Company:
The Mill
VFX Supervisor:
Hitesh Patel
VFX Supervisor:
Adrian Hurley
Flame Artist:
Elad Offer
Flame Artist:
Andy Bate
Flame Assist:
Shane Zinkhon
VFX Producer:
Lee Pavey
Nuke Artist:
Becky Porter
Nuke Artist:
Nick Taylor
CGI:
Samir Lyons
CGI:
Teemu Eramaa
CGI:
Steve Beck
Sound Design:
Stimmung
Sound Design:
Gus Koven
Music Supervision:
HUM
Mix Company:
Eleven
Mixer:
Jeff Payne
Executive Producer:
DJ Fox
Online Company:
Public
Flame Artist:
Chris Noellert
Producer:
Mario Kinsey
Executive Producer:
Kim Nagel

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