Creativity

Nike: Toy Claw

Nike Free spots also feature Olympians Ashton Eaton and Allyson Felix, and Roger Federer

Published on May 21, 2013

Editor's Pick

When it comes to nifty tricks done with the aid of the new Nike Free shoe, Olympic medalist Gabby Douglas has one up over the fly-swatting (and potentially PETA-irking) Roger Federer. A new campaign out of Wieden & Kennedy Portland has a spot featuring that adorable athlete finding herself locked out of the house. The campaign also features track and field stars Ashton Eaton and Allyson Felix getting bested by the shoe's incredible flexibility in a game of Toy Claw. The simplicity of the spots makes these a must-watch.

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About

Credits

Date
May 21, 2013
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Ryan O'Rourke
Global Creative Director:
Alberto Ponte
Copywriter:
Jeff Salomonsson
Art Director:
Sara Phillips
Senior Producer:
Jennie Lindstrom
Associate Producer:
Kirsten Acheson
ECD:
Joe Staples
ECD:
Susan Hoffman
EP:
Matt Hunnicutt
Prod. Co.:
Furlined
Director:
Adam Hashemi
Editorial:
Rock Paper Scissors
Color/Telecine:
CO3
VFX:
The Mill
Music:
Search Party

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