Nike Creates its Own Version of the London Tube Map

Get Up and Move, with the NikeFuel Map

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How many Nike Fuel points do you get by walking from Paddington station to Marylebone? Nike encourages you to try it out, with the NikeFuel Map, which the company designed to get people off the Tube in London and explore the city, on foot, instead. The map helps people figure out how to get active by walking between stations and tracking NikeFuel. The map was created in collaboration with urban researcher John Bingham-Hall, who walked the routes (and added some scenic diversions) then clocked up the NikeFuel points earned.

Those routes were then turned into a map by the Centre for Advanced Spacial Analysis in the University College London, and turned into the final product by designer David Luepschen.

The map is available in pocket sized versions in Nike stores in London. Check out a making of video here.

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Aug 27, 2013
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