Nike Powers 'Human Printing Press' With Athletes

Director James Frost Creates A Poster Using The Strength of Sports in New Ad for Turkish Market

Published on Sep 24, 2013

Editor's Pick

Nike Turkey powers a printing press using the strength of athletes including footballer Didier Drogba in this film from W+K Amsterdam. Directed by Honey Badger's James Frost, the spot shows a peloton of cyclists powering up the printer, while runners, a boxer, footballers, a skateboarder and basketball player work together to stamp, print, emboss and press the poster. This intricate and ingenious process recalls Frost's work on the likes of OK Go and Ford, while the spot retains its distinctive Nike flavor.

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Sep 24, 2013
Wieden + Kennedy Amsterdam
Nike (Turkey)
James Frost
Production Company:
Honey Badger

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