Nike Gives Babies a Locker Room Pep Talk in Ad Starring Bobby Cannavale

Little Superstars Get a Motivational Speech

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In Nike's latest spot, released ahead of the Olympics, "baby" versions of famous athletes including Serena Williams, LeBron James, Neymar Jr., Mo Farah and Zhou Qi, lie in cribs in a nursery, where they get a motivational speech from actor Bobby Cannavale.He tells them that life's basically "messed up" and they don't get a say in where they are born, what they are called, whether their whole family has to leave the country or anything else that happens to them as a baby. But they do get a say in their future.

As a fun take on the locker-room speech, it's a slightly different approach for Nike -- not a brand you normally associated with cuteness and "Ahhhs." But with its message that "champions aren't born, they're made," it's inspirational enough to get everyone in the mood for sport in the run-up to Rio.

The ad was directed by indie movie director Damien Chazelle ("Whiplash') for Wieden & Kennedy, Portland.

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About

Credits
Date
Jul 25, 2016
Agency:
Wieden & Kennedy
Client:
Nike
Client Contact:
Ean Lensch
Client Contact:
YinMei San
Client Contact:
Amber Rushton
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Interactive Director:
Dan Viens
Executive Producer:
Matt Hunnicutt
Copywriter:
Josh Bogdan
Art Director:
Pedro Izique
Agency Producer:
Erin Goodsell
Digital Producer:
Patrick Marzullo
Digital Producer:
Keith Rice
Strategic Planning:
Andy Lindblade
Strategic Planning:
Nathan Goldberg
Strategic Planning:
Reid Schilperoort
Media & Communications Planning:
Danny Sheniak
Media & Communications Planning:
John Furnari
Media & Communications Planning:
Brian Goldstein
Media & Communications Planning:
Jocelyn Reist
Account Team:
Chris Willingham
Account Team:
Alyssa Ramsey
Account Team:
Corey Woodson
Account Team:
Anna Boteva
Account Team:
Carly Williamson
Production Company:
Superprime Films
Director:
Damien Chazelle
Executive Producer:
Rebecca Skinner
Head Of Production:
Roger Zorovich
Line Producer:
William Green
Director of Photography:
Rodrigo Prieto
Production Designer:
Melanie Jones
Casting:
Dan Bell
Editorial Company:
Exile
Editor:
Eric Zumbrunnen
Assistant Editor:
Dusten Zimmerman
Post Producer:
Brittany Carson
Executive Post Producer:
Carol Lynn Weaver
Head of Production:
Jennifer Locke
VFX:
The Mill
Colorist:
Adam Scott
Executive Producer:
Thatcher Peterson
Color Producer:
Diane Valera
Original Music:
Beacon Street Studios
Composer:
John Nau
Executive Producer:
Adrea Lavezzoli
Music Company:
Walker
Composer:
Frederic Chopin
Track:
Bereceuse, Op. 57
Arrangement:
McKenzie Stubbert
Executive Producer:
Sara Matarazzo
Senior Producer:
Abbey Hickman
Music Coordinator:
Jacob Piontek
Music Coordinator:
Marissa Hernandez
Artist:
Santigold
Track:
"Kicking Down Doors"
Music Supervision:
Walker
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Creative Director:
Kelly Fuller Bayett
Producer:
Ashley Benton
Music/Sound/Mix:
Lime Studios
Audio Mixer:
Rohan Young
Audio Assistant:
Ben Tomastik
Executive Producer:
Susie Boyajan

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