Creativity

Simone Biles, Allyson Felix and Other Rio Heroes Appear in Latest Nike Spot

Post-Olympics Ad Continues 'Unlimited' Series

By Alexandra Jardine. Published on Aug 23, 2016

Editor's Pick

As athletes fly home from the Rio Olympics, Nike pays tribute to some of 2016's brightest and best in its latest "Unlimited" spot. They include Serena Williams, Shelly-Ann Fraser Pryce, Elena Delle Donne and Allyson Felix but it's Simone Biles who's the breakout star, giving the camera a supremely confident and knowing look that suggests she'll be a commercial favorite for years to come.

The Unlimited campaign has also included spots from Wieden & Kennedy featuring a creche full of athletes as babies, an amputee mountaineer, an Ironman-competing 86-year-old nun, a transgender duathlete and athletes going beyond "Just Do It," has celebrated both the everyday and champion athletes who push their limits daily. This latest ad, created out of Dirty Robber, is perhaps more run-of-the-mill stuff -- but then again, there's nothing run-of-the-mill about Biles and co.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 23, 2016
Agency:
Dirty Robber
Client:
Nike
Creative Director:
Tad Greenough
Production Company:
Dirty Robber
Executive Producer:
Jason Puris
Executive Producer:
Chris Uettwiller
Creative Director:
Martin Desmond Roe
Creative Director:
Nick Frew
Post Production Company:
Coyote Post
Post Production Supervisor:
Carlos Gonzalez

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.