Creativity

Nike Celebrates a Quadruple Amputee Mountaineer in Latest 'Unlimited' Spot

Kyle Maynard Climbed Mount Kilimanjaro Without Prosthetics

By Alexandra Jardine. Published on Aug 19, 2016

Editor's Pick

Nike is doing a great job of finding the most incredible athlete stories to feature in its "Unlimited" campaign. After the transgender duathlete and the 86-year-old "Iron Nun" comes Kyle Maynard, a quadruple amputee who has climbed Mount Kilimanjaro without prosthetics.

As with the nun spot, an incredulous narrator lends a light-hearted tone -- "Dude, that's not funny. You're on top of a mountain" -- although viewers will still marvel at what Maynard, a 30-year-old author and motivational speaker, is able to achieve. Once again, Wieden & Kennedy Portland is responsible.

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About

Credits

Date
Aug 19, 2016
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Interactive Director:
Dan Viens
Copywriter:
Adam Tetreault
Art Director:
Sara Phillips
Global Executive Producer:
Matt Hunnicutt
Senior Agency Producer:
Ross Plummer
Agency Producer:
Mauricio Granado
Art Production:
Amy Berriochoa
Art Production:
Jennifer Spillers
Project Management:
Christina Kim
Studio Design:
Alicia Kuna
Studio Design:
Rehanah Spence
Studio Design:
Edgar Morales
Retoucher:
Amy Corcoran
Retoucher:
Kyle Pero
Retoucher:
Saskia Thomson
Retoucher:
Greg Radich
Strategic Planning:
Andy Lindblade
Strategic Planning:
Nathan Goldberg
Strategic Planning:
Brandon Thornton
Strategic Planning:
Reid Schilperoort
Media/Comms Planning:
Danny Sheniak
Media/Comms Planning:
John Furnari
Media/Comms Planning:
Brian Goldstein
Media/Comms Planning:
Jocelyn Reist
Account Team:
Chris Willingham
Account Team:
Alyssa Ramsey
Account Team:
Corey Woodson
Account Team:
Anna Boteva
Account Team:
Carly Williamson
Client Contact:
Ean Lensch
Client Contact:
YinMei San
Client Contact:
Amber Rushton
Production Company:
PRETTYBIRD
Director:
Max Malkin
Executive Producer:
Ali Brown
Executive Producer:
Suzanne Hargrove
Head of Production:
Tracy Hauser
Line Producer:
Matt Wersinger
Director of Photography:
Max Malkin
Production Designer:
Rob Pearson
Editorial Company:
Rock Paper Scissors
Editor:
Damion Clayton
Assistant Editor:
Mike Spagnoli
Post Producer:
Dina Ciccotello
Executive Post Producer:
Helena Lee
VFX Company:
Mill LA
Creative Director:
Phil Crowe
Creative Director:
John Leonti
2D Lead Artist:
James Allen
2D Artist:
John Shirley
2D Artist:
Brad Scott
2D Artist:
Alex Candish
3D Artist:
Andy Wheater
3D Artist:
Jie Zhou
3D Artist:
Michael Lori
VFX Producer:
Anastasia Von Rahl
VFX Coordinator:
Rustie Burris
VFX Executive Producer:
Enca Kaul
Color Company:
Mill LA
Colorist:
Adam Scott
Color Producer:
Diane Valera
Executive Producer:
Thatcher Peterson
Music Artist:
Sandy Nelson
Track:
Drums Are My Beat
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Creative Director:
Kelly Bayett
Producer:
Ashley Benton
Music/Sound/Mix:
Lime Studios
Audio Mixer:
Loren Silber
Audio Assistant:
Mark Nieto
Executive Producer:
Susie Boyajan

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