Creativity

Nike: Uptempo, Flight, Force

What kind of baller are you? Recognizing that basketball players come in three distinct styles, Nike tapped agency AKQA to roll out an interactive campaign centered on the sneaker giant's three main b-ball product lines: Force, Flight and Upt

Published on Jan 25, 2006

Editor's Pick

What kind of baller are you? Recognizing that basketball players come in three distinct styles, Nike tapped agency AKQA to roll out an interactive campaign centered on the sneaker giant's three main b-ball product lines: Force, Flight and Uptempo. "The Force players are those who reign over the paint, the Flight players are those who defy gravity and the Uptempo players are those who dictate the pace," explains AKQA global creative director Rei Inamoto. "Through Nike players like Kobe Bryant, Vince Carter and Elton Brand, the campaign informs consumers about these Three Laws of Basketball."

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About

Credits

Date
Jan 25, 2006
Global Creative Director:
Rei Inamoto
Creative Director:
Neil Robinson
Senior Copywriter:
Bob Hall
Creative Developer:
Michelle Murata
Designer:
Nicolas Will
Designer:
Joseph Basnight
Motion Designer:
Ziv Marom
Creative Developer:
Josh Sullivan
Project Manager:
Charlie Taylor
QA:
David Kaplan
Agency:
AKQA San Francisco
Client:

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