Creativity

Nike: Vapor Talon Elite vs Vapor Talon Elite

Shoes with attitude.

Published on Jan 11, 2012

Editor's Pick

This Nike viral featuring shoes with attitude comes from Portland-based Mutt Industries, founded by founded by former Wieden+Kennedy creative directors Steve Luker and Mike McCommon and planning director Scott Cromer. It uses 'shoe-mount' camera technology to show the BCS rivalry between LSU and Alabama. (For the technology, Mutt went to effects specialist Matt Davis, who machined a modular aluminum mount kit that could attach a high-definition camera from multiple angles to the shoe).

The spot went viral with over 1 million plays in the days leading up to the BCS Championship Game (and was followed with a 'winning' clip after the game's conclusion. Future spots include a second football clip shot for the Super Bowl, as well as campaigns for Nike's running, soccer, basketball and snowboarding performance shoes - all using new technique.

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About

Credits

Date
Jan 11, 2012
Agency:
Mutt Industries
Client:
Nike
Production Company:
Mutt Productions
Director:
Mutt
Creative Director:
Mike McCommon
Creative Director:
Scott Cromer
Creative Director:
Steve Luker
Copywriter:
Al James
Art Director:
Aaron James
Music Supervisor:
Al James
Executive Producer:
Chris Lawson
Director of Photography:
Shaun Sundby
Editorial:
Lost Planet NY
Editor:
Tyler Temple-Higgins
Finish:
Liquid

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