Creativity

Nike: Voices

Nike Spotlights Women in Sports

Published on Jun 22, 2012

Editor's Pick

Nike and Wieden + Kennedy Portland celebrate Title IX with a touching anthem spot, 'Voices.'

Directed by Anonymous Content's Mark Romanek, the spot features four U.S. female athletes: marathoner Joan Benoit Samuelson, boxer Marlen Esparaza, and basketball players Lisa Leslie and Diana Taursai. In tight, close-up shots, each talk about the obstacles they faced growing up. But what makes the work especially effective is the narratives are interspersed with shots of young girls, talking about the same difficulties.

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Credits

Date
Jun 22, 2012
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Creative Director:
Dan Hon
Copywriter:
Dylan Lee
Art Director:
Ayse Altinok
Producer:
Erin Goodsell
ECD/Production:
Mark Fitzloff
ECD/Production:
Susan Hoffman
Executive Agency Producer:
Ben Grylewicz
Production Company:
Anonymous Content
Director:
Mark Romanek
Executive Producer:
Eric Stern
Line Producer:
Suzie Greene Tedesco
Director of Photography:
Jeff Cutter
Production Manager:
Marisol Aragon-Herold
Editorial:
Arcade Edit
Editor:
Paul Martinez
Managing Partner:
Damian Stevens
Executive Producer:
Deanne Mehling
Post Producer:
Cristina Matracia
Assistant Producer:
Andy Trecki
Telecine:
Company 3, Los Angeles
Producer:
Matt Moran
Colorist:
Sean Coleman
Online & FX:
Airship
Artist:
Matt Lydecker
Producer:
Terry O'Gara
Audio Producer:
Eleven Studios
Artist:
Jeff Payne
Audio Producer:
Caroline O'Sullivan

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