Nike: Welcome to the KobeSystem

Be even more successful.

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Nike and Wieden+Kennedy Portland follow up Kobesystem Teasers with this TV spot, which features Kobe Bryant talking to a slew of hugely successful people on how they can get even more successful. Do it by embracing the KobeSystem, which means, simply enough, putting on Kobe's line of shoes.

In addition, the personalities on the KobeSystem (Aziz Ansari, Serena Williams, Richard Branson, Kanye West and the like) will be featured in some digital films in "testimonials" on how they did on the System.

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About

Credits
Date
Jan 25, 2012
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Copywriter:
Brock Kirby
Art Director:
Sezay Altinok
Senior Producer:
Jennie Lindstrom
Production Assistant:
Kirsten Acheson
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Director of Broadcast Production:
Ben Grylewicz
Production Company:
Caviar
Director:
Jody Hill
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Line Producer:
Eric Escott
Director of Photography:
Matthew Libatique
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Asst. Editor:
Anton Capaldo-Smith
Post Producer:
Angela Dorian
Post Executive Producer:
CL Weaver
Color/Telecine:
Company 3
Colorist:
Siggy Ferstl
VFX Company:
A52
VFX Supervisor:
Patrick Murphy
Lead 2D Artist:
Jesse Monsour
2D VFX Artist:
Matt Sousa
2D VFX Artist:
Richard Hirst
2D VFX Artist:
Stefan Gaillot
2D VFX Artist:
Cole Schreiber
2D VFX Artist:
Steve Miller
2D VFX Artist:
Steve Wolff
2D VFX Artist:
Cameron Coombs
2D VFX Artist:
Scott Johnson
2D VFX Artist:
Enid Dalkoff
Flame Assistant:
Dan Eliis
Roto Artist:
Cathy Shaw
Roto Artist:
Robert Shaw
Roto Artist:
Tiffany Germann
Roto Artist:
Matthew Battaglia
Executive Producer:
Jennifer Sofio Hall
VFX Producer:
Patrick Murphy
VFX Producer:
Meredith Tomasulo
VFX Producer:
Jamie McBriety
Titles Company:
Elastic
Art Director:
Lisha Tan
Designer:
Brian Do
Producer:
Meredith Tomasulo
Music Company:
Stimmung
Composer:
Chip Jenkins
Sound Designer:
Gus Koven
Assistant Sound Designer:
William Flynn
Executive Producer:
Ceinwyn Clark
Mix Company:
Lime Studios
Mixer:
Loren Silber
Assistant Mixer:
Lindsay Alvarez
Producer:
Jessica Locke

See more credits

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