To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Nike Hyperwarm Keeps Athletes 'Winning in a Winter Wonderland'

W+K Portland Encourages Winter Sports in Spot to Promote 'Hyperwarm'

Editor's Pick

Wieden & Kennedy Portland and Nike encourage you to embrace the freezing, biting cold with "Winning in a Winter Wonderland," a musical film starring athletes like Robinson Cano, Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and Ohio State football coach Urban Meyer, all excelling in their respective sports, never mind the negative-degree weather. The athletes perform at their peak while singing a sports-themed version of the holiday standard "Winter Wonderland."

Of course, it's not just for the love of the game, but also because they're all outfitted in Nike's "Hyperwarm" collection. Rupert Sanders directs, out of MJZ.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 09, 2013
Agency:
Wieden + Kennedy Portland
CD:
Don Shelford
Client:
Nike
CD:
Rob Thompson
CW:
Eric Fensler
Art Director:
Lee Jennings
ECD:
Joe Staples
ECD:
Susan Hoffman
Agency Producer:
Shannon Worley
Agency Executive Producer:
Matt Hunnicutt
Head of Production:
Ben Grylewicz
Prod. Co.:
MJZ
Director:
Rupert Sanders
EP:
Kate Leahy
Line Producer:
Laurie Boccaccio
DOP:
Greig Fraser
Editorial:
Work Editorial Inc
Editor:
Neil Smith
Assistant Editor:
Julian Cooper
Post Prod:
Jane Dilworth
Post Prod:
Corinna Dennison
Post Executive Producer:
Erica Thompson
VFX:
Method
VFX Supervisor:
Ben Walsh
Flame Artist:
Dominic Bauch
VFX Producer:
Pip Malone
VFX Executive Producer:
Stephanie Gilgar
Music and Sound:
Soundtree Music
Composer:
Luis Almau
Sound Design:
Brian Emrich
Producer:
Storr Redman
Mix:
Lime
Mix:
Beacon Street Studios
Mix:
Rohan Young
Mix Assistant:
Jeff Malen
Producer:
Lesile Dulillo

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age