Creativity

Nike Hyperwarm Keeps Athletes 'Winning in a Winter Wonderland'

W+K Portland Encourages Winter Sports in Spot to Promote 'Hyperwarm'

Published on Dec 09, 2013

Editor's Pick

Wieden & Kennedy Portland and Nike encourage you to embrace the freezing, biting cold with "Winning in a Winter Wonderland," a musical film starring athletes like Robinson Cano, Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and Ohio State football coach Urban Meyer, all excelling in their respective sports, never mind the negative-degree weather. The athletes perform at their peak while singing a sports-themed version of the holiday standard "Winter Wonderland."

Of course, it's not just for the love of the game, but also because they're all outfitted in Nike's "Hyperwarm" collection. Rupert Sanders directs, out of MJZ.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Dec 09, 2013
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Don Shelford
Creative Director:
Rob Thompson
Copywriter:
Eric Fensler
Art Director:
Lee Jennings
ECD/Production:
Joe Staples
ECD/Production:
Susan Hoffman
Agency Producer:
Shannon Worley
Agency Executive Producer:
Matt Hunnicutt
Head of Production:
Ben Grylewicz
Production Company:
MJZ
Director:
Rupert Sanders
Executive Producer:
Kate Leahy
Line Producer:
Laurie Boccaccio
Director of Photography:
Greig Fraser
Editorial:
Work Editorial Inc
Editor:
Neil Smith
Assistant Editor:
Julian Cooper
Post Production:
Jane Dilworth
Post Production:
Corinna Dennison
Post Executive Producer:
Erica Thompson
Visual Effects:
Method
Visual Effects Supervisor:
Ben Walsh
Flame Artist:
Dominic Bauch
Visual Effects Producer:
Pip Malone
Visual Effects Executive Producer:
Stephanie Gilgar
Music and Sound:
Soundtree Music
Composer:
Luis Almau
Sound Design:
Brian Emrich
Producer:
Storr Redman
Mix:
Lime
Mix:
Beacon Street Studios
Mix:
Rohan Young
Mix Assistant:
Jeff Malen
Producer:
Lesile Dulillo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.