Creativity

Nike Women: Go Hard. Go Fast. Get Free.

Free love

Published on Feb 22, 2011

Editor's Pick

Athletes Maria Sharapova, Allyson Felix, Joey Duck and Lea Kim appear in Nike's latest online spot for its Free shoe. It also features the new track by Adele, Rolling in the Deep, currently a hit on both sides of the Atlantic. The film, by AKQA, aims to outline the benefits of Nike Free 'in an emotional way'.

A Flash-based end frame allows viewers to click to purchase from within the video. It drives customers to Nikewomen.com where they can finalize the purchase and learn more about the product.

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About

Credits

Date
Feb 22, 2011
Agency:
AKQA San Francisco
Client:
Nike Women
Group Creative Director:
Neil Robinson
Associate Creative Director:
Andre Le Masurier
Senior Writer:
Matthew Curry
Editor:
Jim Farber
Director:
Andre Le Masurier
Director of Photography:
David McMurray

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