Creativity

Cleveland Cavaliers Fans Watch NBA Finals Victory in Disbelief in Nike's Touching Tribute

After 52 Years, They're Not Sure How to React

By Alexandra Jardine. Published on Jun 20, 2016

Editor's Pick

In Nike's touching tribute to the Cleveland Cavaliers, following their victory in last night's NBA Finals, the team's fans are so shocked they really don't know how to react. After 52 years, they watch in disbelief, joy and wonder as their team beats the Golden State Warriors.

The spot, by Wieden & Kennedy Portland, features appearences from ordinary fans from around city as well as the team's top players, including Kyrie Irving, Kevin Love, J.R. Smith and LeBron James.

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Credits

Date
Jun 20, 2016
Agency:
Wieden + Kennedy Portland
Client:
Nike
Client Contact:
Andy Whiteside
Client Contact:
Steve Henderson
Client Contact:
Jordi Pont
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Digital Director:
Dan Viens
Copywriter:
Jordan Dinwiddie
Art Director:
Emma Barnett
Producer:
Chris Capretto
Producer:
Alexei van Mourik
Executive Producer:
Matt Hunnicutt
Strategic Planning:
Brandon Thornton
Strategic Planning:
Reid Schilperoort
Media/Comms Planning:
Charles Lee
Account Team:
Jordan Muse
Account Team:
Katie Gurgainus
Account Team:
Chase Haviland
Account Team:
Tobin Kittoe
Account Team:
Patrick Gulliford
Account Team:
Alyssa Ramsey
Business Affairs:
Connery Obeng
Project Management:
Emily Norman
Production Company:
Superprime Films
Director:
The Malloys
Executive Producer:
Rebecca Skinner
Line Producer:
John Hardin
Editorial Company:
Spot Welders
Editorial Company:
Joint
Editor:
Robert Duffy
Editor:
Eric Hill
Post Producer:
Lisa English
Post Executive Producer:
Carolina Sanborn
Post Executive Producer:
Leslie Carthy
Visual Effects Company:
The Mill
Visual Effects Company:
Joint
Visual Effects Supervisor:
Tim Bird
Visual Effects Producer:
Jordan Sharon
Visual Effects Producer:
Mary Hayden
Visual Effects Producer:
Alex Thiesen
Titles/Graphics:
W+K Studio
Music and Sound Company:
Barking Owl
Composer:
Brian Canning
Composer:
Ethan Walter
Sound Designer:
Michael Anastasi
Producer:
KC Dossett
Producer:
Kelly Bayett
Mix Company:
Lime
Mix Company:
Joint
Mixer:
Loren Silber
Mixer:
Noah Woodburn
Producer:
Susie Boyajan
Producer:
Sarah Fink

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