Nike: Write the Future - The Making Of...

How it was done.

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Behind the scenes of the Alejandro Gonzalez Inarritu-directed spot for Nike Write the Future.

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About

Credits
Date
May 25, 2010
Agency:
Wieden + Kennedy Amsterdam
Client:
Nike
Creative Director:
Mark Bernath
Creative Director:
Eric Quennoy
Copywriter:
Stuart Harkness
Art Director:
Stuart Harkness
Copywriter:
Freddie Powell
Art Director:
Freddie Powell
Producer:
Elissa Singstock
Producer:
Olivier Klonhammer
Executive Creative Director:
Jeff Kling
Head of Broadcast:
Erik Verheijen
Strategic Planner:
Dan Hill
Production Company:
Anonymous Content
Production Company:
Independent Films - London
Director:
Alejandro Gonzalez Inarritu
Executive Producer:
Jani Guest
Executive Producer:
Richard Packer
Executive Producer:
Dave Morrison
Line Producer:
Dom Freeman
Line Producer:
Dougal Meese
Director of Photography:
Emmanuel Lubezki
2nd Unit Director:
Pablo Casacuberta
Editorial Company:
Work Post London
Editorial Company:
Mirrione, Los Angeles
Editor:
Rich Orrick
Editor:
Ben Jordan
Editor:
Stephen Mirrione
Post Executive Producer:
Jane Dilworth
VFX Company:
The Mill - London
VFX Company:
The Mill - New York
3D Artist:
Neil Davies
3D Artist:
Tom Busel
2D Artist:
Neil Davies
2D Artist:
Tom Busel
Telecine Artist:
Seamus O'Kane
VFX Executive Producer:
Stephen Venning
VFX Producer:
Matt Williams
VFX Producer:
Allison Cain
Song:
"Hocus Pocus" by Focus
Remix:
Massive Music Amsterdam
Sound Designer:
Phaze UK
Sound Designer:
Grand Central Studios
Mix Company:
Grand Central Studios
Mixer:
Raja Seghal

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