Creativity

Nike: Write the Future Teaser

Rooney's what if

Published on May 17, 2010

Editor's Pick

Another pre-World Cup effort gives England fans a glimpse at the dark future that unfolds after Wayne Rooney slips up when it matters.

This video is a teaser for Nike's "Write the Future" campaign, which includes a spot depicting Rooney's missed pass in the last seconds of a World Cup game against France. After his on-field failure costs England the game, Rooney imagines his future, which is filled with dreary caravans, physical decline and baked beans. The spot debuts later this week.

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Credits

Date
May 17, 2010
Agency:
Wieden + Kennedy Amsterdam
Client:
Nike
Creative Director:
Mark Bernath
Creative Director:
Eric Quennoy
Copywriter:
Stuart Harkness
Art Director:
Stuart Harkness
Copywriter:
Freddie Powell
Art Director:
Freddie Powell
Producer:
Elissa Singstock
Producer:
Olivier Klonhammer
Executive Creative Director:
Jeff Kling
Head of Broadcast Production:
Erik Verheijen
Production Company:
Mokkumercials - Amsterdam
Production Company:
Independent Films - London
Director:
Alejandro Gonzalez Inarritu
Director:
Stuart Harkness
Director:
Pablo Casacuberto
Executive Producer:
Jani Guest
Executive Producer:
Richard Packer
Line Producer:
Arttu Sesselaar
Line Producer:
Elissa Singstock
Line Producer:
Olivier Klonhammer
Director of Photography:
Jeroen van der Poel
Editorial Company:
Work Post London
Editor:
Charlie Moreton
Post Executive Producer:
Jane Dilworth
Visual Effects Company:
The Mill
3D Visual Effects Artist:
Neil Davies
3D Visual Effects Artist:
Tom Busel
Lead 2D Visual Effects Artist:
Neil Davies
Lead 2D Visual Effects Artist:
Tom Busel
Telecine Artist:
Seamus O'Kane
Visual Effects Executive Producer:
Stephen Venning
Visual Effects Producer:
Matt Williams
Visual Effects Producer:
Allison Cain
Sound Designer:
Phaze UK
Sound Designer:
Grand Central Studios
Mix Company:
Grand Central Studios
Mixer:
Raja Seghal

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