Nike: Write the Headline

Your headline, live in Jo'berg.

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One of the latest components of Nike's "Write the Future" World Cup 2010 campaign invites you to create your headline that will appear on a giant LED display on the Life Center, one of Johannesburg's most iconic buildings. Would-be copywriters are invited to submit their headlines inspired by the player they think will "write the future" via Facebook, Twitter, Mxit or QQ. The messages will then be transformed into giant animations illuminating Johannesburg's night sky.

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About

Credits
Date
Jun 25, 2010
Agency:
Wieden + Kennedy Amsterdam
Client:
Nike
Co-Creative Director:
Mark Bernath
Co-Creative Director:
Eric Quennoy
Copywriter:
Arvid Lithander
Art Director:
Tejmur Sattarov
Project Manager:
Sharon Kwiatkowski
Producer:
Ross Plummer
Producer:
Erik Verheijen
Executive Creative Director:
Jeff Kling
Strategic Planner:
Dan Hill
Production Company:
The Rumpus Room
Development Partner:
Deeplocal
Media Owner:
Impact Media
Media Systems Engineer:
Spectrum Digital Networks Solutions
Digital Agency Mixit Development:
Trigger
Media Agency:
Mindshare
Still and Video Capture:
Big Mouth
Brand Director:
Mzamo Masito
Brand Connections Manager:
Ed Collin
Global Digital Content Manager:
Danny Tawiah
Global Football Digital Brand Director:
Jesse Stollak
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