Nike+ Creates 100,000 Unique Films for Its Most Avid Users

Effort Challenges You to 'Outdo You' in 2015

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Nike teamed with AKQA to merge dataviz and connected technology in this new campaign honoring the most avid users of the Nike+ platform. The "Your Year" campaign turns the location, weather, activity and movement data of active Nike+ users into 100,000 unique films.

The campaign encourages all users to "Outdo You" in the coming year. The film here pulls its story from the total Nike+ data of all users over the past year, while others have been tailored to patrons from big cities like New York or Los Angeles. Nike+ users can access their personal films by logging into Nike+ on the dedicated campaign site. McBess, who's repped out of Bernstein & Andriulli, was the artist behind the films' whimsical animation.

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About

Credits
Date
Jan 07, 2015
Agency:
AKQA
Client:
Nike
Illustrator:
McBess
Artist Representation:
Bernstein & Andriulli
Director:
Laurent Clermont
Agency Producer:
Katie Reardon
Production Company:
Blackstudios.se
Creative Developers, render solution:
Statue.se
Music:
marmosetmusic.com
Sound Design:
Redpipe.se
Creative Director:
Whitney Jenkins
Associate Creative Director:
Brett Reese
Senior Creative:
Aaron Seymour-Anderson
Senior Creative:
Thom Lovegrove
Producer:
Katie Reardon
Associate Planning Director:
Ben Taylor
Category
Industry
Genre
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