Creativity

Nike+ Creates 100,000 Unique Films for Its Most Avid Users

Effort Challenges You to 'Outdo You' in 2015

Published on Jan 07, 2015

Editor's Pick

Nike teamed with AKQA to merge dataviz and connected technology in this new campaign honoring the most avid users of the Nike+ platform. The "Your Year" campaign turns the location, weather, activity and movement data of active Nike+ users into 100,000 unique films.

The campaign encourages all users to "Outdo You" in the coming year. The film here pulls its story from the total Nike+ data of all users over the past year, while others have been tailored to patrons from big cities like New York or Los Angeles. Nike+ users can access their personal films by logging into Nike+ on the dedicated campaign site. McBess, who's repped out of Bernstein & Andriulli, was the artist behind the films' whimsical animation.

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About

Credits

Date
Jan 07, 2015
Agency:
AKQA
Client:
Nike
Illustrator:
McBess
Artist Representation:
Bernstein & Andriulli
Director:
Laurent Clermont
Agency Producer:
Katie Reardon
Production Company:
Blackstudios.se
Creative Developers, render solution:
Statue.se
Music:
marmosetmusic.com
Sound Design:
Redpipe.se
Creative Director:
Whitney Jenkins
Associate Creative Director:
Brett Reese
Senior Creative:
Aaron Seymour-Anderson
Senior Creative:
Thom Lovegrove
Producer:
Katie Reardon
Associate Planning Director:
Ben Taylor

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