Creativity

Nike/Dazed: Field

A music project inspired by Nike.

Published on Jul 31, 2012

Editor's Pick

Dazed and Confused Magazine and L.A.-based music producer Nosaj Thing, along with FAIR, the design collective by former W+K creative Julia Tsao, have collaborated with Nike+ Fuelband to create FIELD.

FIELD is a collaborative online music video which tracks your mouse and keyboard movement to create stunning visuals that go along with the sound. According to Dazed, the movement as sound and image idea was inspired by the artists' use of Fuelband, which tracks how much you are moving everyday and converts it into "Fuel."

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About

Credits

Date
Jul 31, 2012
Agency:
FAIR
Client:
Nike/Dazed
Design:
Dinahmoe
Music:
Nosaj Thing
Director:
Julia Tsao
Creative Direction:
Alaa Mendili
Creative Direction:
David Mikula
Creative Technology:
David Knape
Interactive Music Design:
Johan Belin
Interactive Music Design:
Dinah Moe
Motion Design:
Jordan Kim
Creative Producer:
David Mikula
Creative Producer:
Julia Tsao

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