Creativity

Nike/MLB: United Countries of Baseball

In a retail branding effort that bonds Nike and the MLB, this poster campaign from Cole & Weber United is based on extensive data collection, according to the agency, which, among other things, charts fan loyalty, depicting the geographic boundar

Published on Aug 31, 2007

Editor's Pick

In a retail branding effort that bonds Nike and the MLB, this poster campaign from Cole & Weber United is based on extensive data collection, according to the agency, which, among other things, charts fan loyalty, depicting the geographic boundaries of each team's fan base. In a tie-in with a Nike baseball clothing line, there are 30 team maps as well a series of ads and posters featuring individual players. The posters are seen in baseball team shops and Niketown stores.

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About

Credits

Date
Aug 31, 2007
Client:
Nike/Major League Baseball
Agency:
Cole & Weber United
Executive Creative Director:
Todd Grant
Associate Creative Director/AD:
Todd Derksen
Copywriter:
Mike Tuton
Illustrator:
David Reinbold
Print Producer:
Peter Calandra

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