Nike/MLB: United Countries of Baseball

In a retail branding effort that bonds Nike and the MLB, this poster campaign from Cole & Weber United is based on extensive data collection, according to the agency, which, among other things, charts fan loyalty, depicting the geographic boundar

Published on

Editor's Pick
In a retail branding effort that bonds Nike and the MLB, this poster campaign from Cole & Weber United is based on extensive data collection, according to the agency, which, among other things, charts fan loyalty, depicting the geographic boundaries of each team's fan base. In a tie-in with a Nike baseball clothing line, there are 30 team maps as well a series of ads and posters featuring individual players. The posters are seen in baseball team shops and Niketown stores.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 31, 2007
Client:
Nike/Major League Baseball
Agency:
Cole & Weber United
Executive Creative Director:
Todd Grant
Associate Creative Director/AD:
Todd Derksen
Copywriter:
Mike Tuton
Illustrator:
David Reinbold
Print Producer:
Peter Calandra
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age