Creativity

Nikon: Picturetown

While it's not a locale that generally rolls off tips of tongues when it comes to promotional hotspots, Nikon has nonetheless chosen Georgetown, South Carolina to promote its new D40 line. In doing so, it turned over 200 townsfolk into yo

Published on May 16, 2007

Editor's Pick

While it's not a locale that generally rolls off tips of tongues when it comes to promotional hotspots, Nikon has nonetheless chosen Georgetown, South Carolina to promote its new D40 line. In doing so, it turned over 200 townsfolk into young Richard Avedons and Annie Leibowitzes, handing cameras to each one to capture the lives and culture of Georgetown.  Once visitors take a stroll through Picturetown, they're greeted with a multitude of photo galleries and background on the campaign. With photo subjects ranging from beaches to dogs to the residents themselves, Nikon virtually brought a town to life with simple shutters and created some vivid imagery in the process.

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About

Credits

Date
May 16, 2007
Creative Director:
Ingrid Ducmanis
Creative Director:
Tom Newsom
Chief Creative Officer:
Joyce King Thomas
Executive Creative Director:
Bill Oberlander
Senior CD/Copywriter:
Larry Platt
Senior Creative Director/Art Director:
Tom Sullivan
Executive Producer:
Kathy Love
Music Producer:
Mike Boris
Director:
Samuel Bayer
Director of Technology:
Craig Richards
Senior Web Developer:
Chris Edwards
Agency:
McCann Erickson
Production Company:
HSI Productions
Client:
Nikon

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