Creativity

Surreal Australian Spot Imagines Life As A Family Of Vacuums

Ad Highlights Nilfisk's Advanced Filtering Compared To Other Brands

Published on Mar 21, 2014

Editor's Pick

There's something quite surreal about this Australian spot for vacuum cleaner brand Nilfisk, which imagines life within a family who all (including the dog) have vacuum cleaners for heads. The choice of music makes the idea more disturbing than ridiculous, as the commercial leads up to the reveal -- that other vaccums, without Nilfisk's advanced filtering, are so unhealthy that it's like living with a vacuum over your face. The ad is by agency MJW and directed by awarded Andres Salmoyraghi from Rebolucion.

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About

Credits

Date
Mar 21, 2014
Agency:
MJW
Client:
Nilfisk
Creative Director:
Neil Flory
Copywriter:
Neil Flory
Sr. Art Director:
Jon Foye
Sr. Designer:
Eeawout Baart
Strategy Director:
Scott Davis
General Manager:
Ricardo Larriera
Director:
Andres Salmoyraghi
Executive Producer:
Patricio Alvarez Casado
Executive Producer:
Ezequiel Ortiz
Sound:
Portaestudio
Post:
Uda Post
Post:
Tino
Production Company:
Rebolucion

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