Gamers, Nintendo's Insanely Interchangeable Switch System May Make Your Head Explode

Gaming Just Got Really Flexible

Published on

Editor's Pick

Gamers, hold onto your heads because they just might explode after you watch this new video introducing Nintendo's new gaming system, Nintendo Switch.

The platform is a flexible system that allows you take your game seamlessly from console-style play on a large screen in your living room, to practically anywhere, on the go, via a modular controller, dubbed the "Joy-Con," that splits apart and connects to a handheld mobile device.

The system allows for easy, and new multiplayer modes too. The Joy-Con can be separated into smaller controllers for two-player play. Switch also allows gamers to play the same title anywhere and at any time, and multiple players can also connect their systems to engage in face-to-face competition.

The intro video illustrates the Switch's slick interchangeability, showing vignettes of players moving easily from home to court, to rooftop to train --- culminating in a grand finale depicting an army of gamers on connected devices in a tournament face-off.

"Nintendo Switch allows gamers the freedom to play however they like," said Reggie Fils-Aime, president and COO, Nintendo of America in a statement. "It gives game developers new abilities to bring their creative visions to life by opening up the concept of gaming without boundaries."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 20, 2016
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age