Nintendo: The Colorful Comics Approach

In another onslaught of color-coordinated electronics hipness, Nintendo's Game Boy Advance SP is now available in red and black; so Leo Burnett USA's print and poster campaign features "advertising that does more than depict the new colors in a

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In another onslaught of color-coordinated electronics hipness, Nintendo's Game Boy Advance SP is now available in red and black; so Leo Burnett USA's print and poster campaign features "advertising that does more than depict the new colors in a graphic way," says the agency. "The ads create a personality for the GBA SP and allow it to take on the characteristics of objects that link gaming and color. 'Bruise' demonstrates toughness and links the product to fighting games; 'Tire' links to games of speed; 'Steak' is raw and visceral; while 'Blood' is necessary and vital for life." Fer sure, dude. If all this may seem a bit aggressively juvenile, the ads seen here ran in DC Comics and were specifically linked to the content of each publication, according to Burnett.
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About

Credits
Date
Feb 27, 2004
Digital Imaging:
Scott Giannini
Photographer:
Chuck Shotwell
Copywriter:
Mike Andrews
Art Director:
Dustin Smith
Creative Director:
Dominick Maiolo
Creative Director:
Bill Stone
Executive Creative Director:
Jonathan Hoffman
Chief Creative Officer:
Mark Tutssel
Client:
Nintendo
Agency:
Leo Burnett Chicago
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