Creativity

This Japanese Spot Mashes Up Baseball, Ninjas -- and Logistics

Film by Nippon Express Promotes World Baseball Classic Sponsorship

By Alexandra Jardine. Published on Mar 07, 2017

Editor's Pick

If you're a fan of ninja warriors and baseball, this might be the ultimate spot for you. Only, you probably need to like container ships, planes and delivery trucks too.

Logistics conglomerate Nippon Express created the film, by Dentsu, for its sponsorship of the 2017 World Baseball Classic. A black-clad ninja (looking a lot like a Power Ranger) in a forest morphs into a silhouetted baseball player thanks to some glossy CGI. He hits a bunch of balls which fly out all over the globe, and are then shown being caught by everyday Nippon Express employees as they oversee deliveries by boats, plane and road. As they receive the balls, they themselves transform into ninjas.

According to the company, the campaign aims to "support the unsung heroes behind the competing teams much like the Ninja were to the Samurai they served." Anyone who ever felt their workday necessitated ninja-like powers and the ability to make impossible catches, might just sympathize.

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About

Credits

Date
Mar 07, 2017
Agency:
Dentsu
Client:
Nippon Express

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