Creativity

Nissan Weaves an Epic Tale of a Drought-Ridden Village, a Rain Cloud and a Truck

Rodrigo Saavedra Helms Spot for the Frontier

By Alexandra Jardine. Published on Apr 03, 2017

Editor's Pick

Two young farmers see their village suffering from drought and takes drastic action in a fantastical ad out of Brazil for the Nissan Frontier.

In the spot, by LewLara/TBWA, the men are despairing over their dried-up crops when one of them has a bright idea: although their village is parched, there's a stubborn rain cloud around a nearby mountain that refuses to move. They devise an ingenious scheme involving their Nissan Frontier truck, some ropes and a makeshift parachute that will eventually (via some cool visual effects by Clan VFX) bring a piece of cloud down to the village.

The film was directed by Rodrigo Saavedra via Landia, and filmed in a village in northeastern Brazil where it hadn't rained for six years. Just as a the final rain scene was about to be shot, it actually started raining.

Saavedra said in a statement; "4x4 and pick-up truck ads are generally all about power, all about being aggressive and tackling any terrain that comes your way. What struck me about this film was the fact that it actually has quite an emotional story at it's core. It tells the story of two farmers struggling with a drought and then goes into a fantastic tale which nonetheless requires some extremely hard work from their Nissan Frontier."

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About

Credits

Date
Apr 03, 2017
Agency:
LewLara/TBWA
Chief Creative Officer:
Felipe Luchi
Client:
Nissan
Creative Director:
Sthefan Ko
Creative Director:
Gustavo Diehl
Creative:
Sthefan Ko
Creative:
Fabio Santoro
Creative:
Pedro Paes
Creative:
Guilherme Possobon
Creative:
Renato Simon
Production Company:
Landia
Director:
Rodrigo Saavedra
Executive Producer:
Carol Dantas
Executive Producer:
Sebastian Hall
DOP:
Javier Juliá
Production Designer:
Julian Romera
VFX:
Clan VFX
Sound Design:
Supersonic
Music:
Antonio Pinto
Color Grade:
Marla Color Grading

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