Nissan Europe: Built to Thrill Making of

A car that will put you to shame.

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Editor's Pick

TBWA London communicates the energy of the sporty Nissan Juke with a spot that sees the vehicle attempting pretty much every daredevil stunt known to man. The Juke is assembled by a variety of people as it skydives, scuba dives and jumps ramps.

The European campaign includes an art installation that shows off the Juke as it is being assembled using a variety of sports equipment that inspired its design. A dune buggy and a motorbike are combined, while seats are made out of wetsuit material (perfect for those occasional dives your vehicle may decide to attempt.)

Daredevil cars seem to be all the rage. The Chevy Sonic campaign, out of Goodby, for example, emphasized the adventurousness of that car by making it bungee jump, and then skydive. And where is everybody getting their inspiration? Why, skydiving cars have been all over YouTube for years now.

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Mar 13, 2012
TBWA London
Nissan Europe
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