Creativity

Modern Art, Or Just Bad Driving? Nissan's Witty Posters Highlight Its Parking Technology

European Campaign Promotes Brand's Around View Monitor

By Alexandra Jardine. Published on Nov 15, 2016

Editor's Pick

Nissan is promoting its Around View Monitor, a four camera system that helps drivers with their parking and manoeuvring, in a witty European campaign that warns you not to turn your parking into artwork. A series of print ads that appear at first glance like modern art are in fact, scrapes made on parking garage walls by cars that clearly haven't been using the technology.

The integrated campaign, by French agency TBWA/G1, is being promoted on social media with the hashtag #ParkingIsNotAnArt.

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About

Credits

Date
Nov 15, 2016
Agency:
TBWA/G1
Client:
Nissan Europe
Excecutive Creative Director:
Eric Pierre
Creative Director:
Jocelyn Berthat
Art Director:
Joy Robin
Copywriter:
James Blose
Art Buyer:
Marie Moulin
Photographer:
Fabrice Bouquet
Retouching:
Les Démons
Client:
Martin Moll
Client:
Gaëlle Devitry
Client:
Andrea Bencelova
Client:
Michel Fromentin
Client:
Sophie Dyer
Account Management:
Ewan Veitch
Account Management:
Buu Tran
Account Management:
Franck Nguyen
Account Management:
Aurélie Crespo
Account Management:
Margaux Wanin
Planner:
Phil Nunn
Planner:
Anne-Françoise de Taillandier

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