Nissan: GT Academy 2012 Trailer

On your marks.

Published on Nov 01, 2012

Editor's Pick

Can the skills of a game translate to the real world? TBWA/Chiat/Day and Nissan are back for a new round of GT Academy, which gets Gran Turismo players to put their skills to a test by driving on a real track -- the Silverstone Raceway. Sixteen finalists will fight for the prize: the "red helmet" and a chance to become a professional racecar driver.

Like in the earlier round, the proceedings will be cut into a show. This time, the reality series will be broadcast on Spike TV starting Thursday. The show will be hosted by former NFL player Dhani Jones, and the performances will be judged by pro-racers Danny Sullivan, Maryeve Dufault and Boris Said.The show is produced by and directed by Jeff Zwart.

This year, additional features have been added to the experience. A second-screen component, dubbed PitPass, will let viewers use their smartphones and tablets and access exclusive content while watching the show, through a special site. The content will include video, interactive maps, polls, and trivia. Viewers can also use Facebook Connect and create their own custom "hot lap video."

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Nov 01, 2012
Global Creative President:
Rob Schwartz
Executive Director of Integrated Production:
Richard O'Neill
Executive Producer:
Brian O'Rourke
Tim Newfang
Creative Director:
Tito Melega
Creative Director:
Karl Dunn
Art Director:
Joao Medeiros
Alex Goulart
Promo/Web Editor:
Peter Smith
Promo/Web Editor:
Greg Young
Managing Director:
Peter Bracegirdle
Jeff Zwart
Production Company:
Radical Media
Digital Agency:
Critical Mass
Creative Director:
Steve Savic
Creative Director:
Michael McGrath-Sing
Art Director:
Steve Buckingham
Art Director:
Darren Wood
John Hamilton
Joey Camacho
Philippe Clairo
Gene Ho
Tech Lead:
James Guerin
Tamara Gauld
Scott Luedtke
Chris Pond

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