Creativity

Nissan's GT Academy Is Back With Interactive Elements

Viewers Can Join In With Online Racing Experience

Published on Oct 30, 2013

Editor's Pick

TBWA/Chiat/Day, RadicalMedia and Nissan are back for a third round of GT Academy, the TV series which gets PlayStation Gran Turismo players to put their skills to a test by driving on a real track. Nissan GT Academy Season 3 airs on SPIKE TV starting at 10:30pm ET on Monday, November 11. This year, in a change from the previous two seasons, the finals see the contestants get whittled down to just 12 finalists after a series of virtual, media and real-life driving challenges. There's also a Nissan GT Academy First Person online experience (developed by Critical Mass) to provide a fun interactive element for fans of the show. Using video and motion tracking, users get to experience the action firsthand and feel what it's like to be behind the wheel of a racecar. Videos are accessible via web browser, tablet or phone, and once completed, users can share their performance with friends on Facebook.

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About

Credits

Date
Oct 30, 2013
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Nissan
Production Company:
Radical Media
Digital Production Company:
Critical Mass

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