Creativity

Nissan: HouseHunter Test-Drive

Matching your car to your home.

Published on May 01, 2012

Editor's Pick

Nissan targeted newly arrived expats in Dubai with a banner campaign via TBWARAAD Dubai United Arab Emirates that aimed to match them with the right model for their family. It teamed up with a popular house-hunting website, dubizzle.com, to match the visitor's search criteria with appropriate Nissan models. So when they searched for a home, it matched their chosen home, budget, neighborhood, family size and so forth with a banner ad for a suitable sized Nissan. Visitors could also sign up for a test drive en route to their new home ��" and they were picked up by the Nissan that matched them. Altogether, 1,200 test drives were booked across seven Nissan models.

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About

Credits

Date
May 01, 2012
Agency:
TBWARAAD Dubai
Client:
Nissan
Head of Digital:
Preethi Mariappan
Interactive Art Director:
Felipe Galiano
Sr. Content Strategist:
Melanie Clancy
Sr. Interactive Art Director:
Rafael Guida
Graphics/Motion Designer:
Juan Behrens
Sr. Flash Developer:
Sarabjeet Singh
Account Director:
Bassam Ayass
Account Executive:
Iman Al Shaybani

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