Nissan: HouseHunter Test-Drive

Matching your car to your home.

Published on

Editor's Pick

Nissan targeted newly arrived expats in Dubai with a banner campaign via TBWARAAD Dubai United Arab Emirates that aimed to match them with the right model for their family. It teamed up with a popular house-hunting website, dubizzle.com, to match the visitor's search criteria with appropriate Nissan models. So when they searched for a home, it matched their chosen home, budget, neighborhood, family size and so forth with a banner ad for a suitable sized Nissan. Visitors could also sign up for a test drive en route to their new home ��" and they were picked up by the Nissan that matched them. Altogether, 1,200 test drives were booked across seven Nissan models.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 01, 2012
Agency:
TBWARAAD Dubai
Client:
Nissan
Head of Digital:
Preethi Mariappan
Interactive Art Director:
Felipe Galiano
Sr. Content Strategist:
Melanie Clancy
Sr. Interactive Art Director:
Rafael Guida
Graphics/Motion Designer:
Juan Behrens
Sr. Flash Developer:
Sarabjeet Singh
Account Director:
Bassam Ayass
Account Executive:
Iman Al Shaybani
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age