Nissan: Innovation Garage Teaser

Got an idea? Enter it in the Garage.

Published on

Editor's Pick

Nissan has launched a campaign that wants to steal your intellectual property to facilitate creativity. The Nissan Innovation Garage will invite people to submit their most innovative ideas, and then, through the power of Facebook, will present you with an "alternate universe" where your idea is actually changing the world.

Two winners, selected by Nissan's panel of engineers, win a $50,000 grant, a 2013 Altima, and help unleashing their ideas onto crowd-funding site Kickstarter.

It's not an entirely new idea. Starbucks previously created "My Starbucks Idea," also a UGC project that asked consumers to submit ideas on improving the in-store experience, products and other ways the company can improve itself.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 07, 2012
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age