Creativity

How to Earn $845 an Hour Delivering Pizza

In Japan, Nissan Recruited Delivery Staff To Skydive and Navigate Rapids

Published on Dec 01, 2014

Editor's Pick

Maybe pizza guys are the new drones? Nissan got Japan's attention by posting ads for drivers to make $845 an hour delivering pizzas. They had to be able to navigate Nissan's X-Trail SUV on rough terrain, and skydive, paddle in white water rapids or bike down a mountain carrying a pizza box.

Working with TBWA/Hakuhodo on the campaign, which was widely covered on TV, in print and online, Nissan put phone booths advertising pizza delivery in remote natural locations. When people called in, staff at local pizza brand Pizza-La got to work, putting the pies into waterproof, thermo-regulating cases that held them intact when flipped over.

The campaign highlighted the X-Trail's ruggedness. But the best part in the video has nothing to do with cars. Watch for that moment when a wakeboarder does an aerial somersault while toting a pizza box.

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About

Credits

Date
Dec 01, 2014
Agency:
TBWA/Hakuhodo Tokyo
Chief Creative Officer:
Miki Matsui
Client:
Nissan Japan
Creative Director:
Takahiro Hosoda
Art Director:
Masaru Uemura
Copywriter:
Nobuhiro Arai
Producer:
Hirotaka Fukatsu
Producer:
Fusae Yoshikawa
Producer:
Shumpei Negami
Interactive Planner:
Kazuoki Uedo

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