Visitors to the Paris Motor Show this week and next have the chance to become a rollerblading android chasing a Nissan Juke in a virtual city as part of a virtual reality experience offered by the carmaker.
To take part in the "Chase the Thrill" experience, visitors don immersive Oculus Rift DK2 virtual reality headsets. A treadmill allows them to navigate through the virtual environment with the motion of their own legs, and they can also make their avatar leap from building to building, slide under obstacles and down a crane at high speed to chase the Juke.
The experience, which is running until Oct.19, was developed by D2NA/DigitasLBi France, Nissan's digital marketing agency, in collaboration with London-based production company Unit9's virtual reality studio. It ties in with Nissan's "Chase the Thrill" above-the-line campaign, which has included its action-packed spot featuring snowboarder Jenny Jones.