Creativity

Nissan: Kinect Experience

How do you show off a car that doesn't even exist?

Published on Jun 19, 2012

Editor's Pick

Nissan and Calgary, Canada agency Critical Mass unveiled the 2013 Pathfinder at auto shows, letting people walk around the car, hop in and look at the interior, all using Microsoft Kinect technology.

The technology was deployed on a big screen, where the Kinect for Windows SDK technology tracked camera paths and recognized human gestures to let users really explore the car, including crouching down to check out the tires or opening the door.

The project is now being demonstrated at Cannes, and Nissan now plans to place the Pathfinder Experience into dealerships in the Fall, as well as potentially into consumers' living rooms as "the future of the virtual showroom."

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About

Credits

Date
Jun 19, 2012
Agency:
Critical Mass
Client:
Nissan
ECD:
Darren Delichte
CD:
Steve Savic
Planning Director:
Chrissie Graboski
Art Director:
Michael McGrath-Sing
Copy:
Peter Von Sass

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