Creativity

Nissan: Maxima's Meltdown

Nissan and "transcultural" agency True have taken it to the street big time for the 2005 Maxima's "Hotness" campaign. As True explains, the car "has been positioned in live street scenes that create an effect of an urban melt

Published on Oct 21, 2004

Editor's Pick

Nissan and "transcultural" agency True have taken it to the street big time for the 2005 Maxima's "Hotness" campaign. As True explains, the car "has been positioned in live street scenes that create an effect of an urban meltdown, causing nearby objects

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About

Credits

Date
Oct 21, 2004
Client:
Nissan
Creative Director:
Christopher Davis
Art Director:
Rojelio Cabral
Copywriter:
Christopher Davis
Copywriter:
Chava Noriega
Print Producer:
Amanda Frazier
Art Buyer:
Rob Beckon
Photographer:
Smith Nelson
Agency:
True Playa del Rey

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