Creativity

Nissan: Model vs. Model - Acceleration

Car Model vs Swimsuit Model

Published on Feb 16, 2011

Editor's Pick

Nissan pits its own 'model' - the Turbocharged Juke - against swimsuit models, in a series of spots supporting its sponsorship of The Sports Illustrated 2011 Swimsuit Issue.

The Juke and the models are compared in a 'field study' for attributes such as accleration and agility. The sponsorship also includes a co-branded integrated effort, Model Search (created by OMD and TBWA/Chiat/Day LA), which features eight models competing for a spot in next year's SI Swimsuit issue. Participants will be able to cast their votes and determine who will become the next SI Swimsuit Issue Model. Voting takes place from now until March 9 at the SI website.

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About

Credits

Date
Feb 16, 2011
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Rob Schwartz
Client:
Nissan
Group Creative Director:
Margaret Keene
Group Creative Director:
Chris Adams
Creative Director:
Tito Melega
Copywriter:
Alex Grossman
Copywriter:
Steve Bolton
Art Director:
Dave Estrada
Production Company:
Station Film
Director:
Alex Grossman
Director of Photography:
Rob Hauer
Executive Producer:
Caroline Gibney

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