Creativity

Car Climbs A Mountain Based on Music

Viral by Whybin/TBWAl shows off 4x4's capabilities

Published on Mar 12, 2013

Editor's Pick

To promote the Nissan Patrol 4x4 in Australia, Whybin/TBWA created a driving track based on the sound wave of Beethoven's Ninth Symphony. The track was over five stories high and half the length of a football field. Expert driver Pat Callinan was filmed driving over it, and the film was seeded virally via Nissan's social media, YouTube and Google banners.

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About

Credits

Date
Mar 12, 2013
Agency:
Whybin/TBWA Melbourne
Client:
Nissan

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