Creativity

Nissan Sentra: Date Better -- Episode 2

Hot stud on hot wheels.

Published on Nov 01, 2012

Editor's Pick

Olympic superstud Ryan Lochte helps Nissan and TBWA/Chiat/Day/L.A. pull a hottie bait and switch for a new branded content campaign promoting the 2013 Sentra. Minutes ago, the athlete Tweeted about his possible cameo in a new series, linking to this video on Youtube. In a lovably clunky performance and wearing what appears to be a Hef hand-me-down, he introduces us to a Latin love guru who goes on to dole out sage dating advice in five-part romcom (check out the videos to the right).

There, we turn our attention to the courtship of unlikely couple Jeff and Felicia, who show us why it may be better, in the long run, to date the new Sentra. Lochte, unfortunately, doesn't reappear until episode three, along with another cool cameo of some familiar face hardware. The films were directed by Brad Morrison of Slim Pictures.

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About

Credits

Date
Nov 01, 2012
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Nissan Sentra
Global Creative President:
Rob Schwartz
Creative Director, Americas:
Tito Melega
Creative Director, Americas:
Karl Dunn
Director:
Brad Morrison
Production Company:
Slim Pictures
Art Director:
Chase Madrid
Art Director:
Stephen Giem
Copywriter:
Alex Delyle
Managing Director:
Peter Bracegirdle
Executive Director of Integrated Production:
Richard O'Neil
Executive Producer:
Elaine Hinton
Senior Producer:
Elizabeth Giersbrook
Executive Producer:
Tom Weissferdt
Director of Photography:
Stefan von Broberly
Editorial Company:
Venice Beach Editorial
Editor:
Peter Marshall Smith
Assistant Editor:
Don Andrews
Music:
Mophonics

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